DENAIFFE & FILS Advertising Poster. by (Seedsmen's Poster) (DENAIFFE &…

DENAIFFE & FILS  Advertising Poster. by (Seedsmen's Poster) (DENAIFFE & FILS)
"Agriculteurs, Horticulteurs, Cultivateurs et Marchands De Graines"

DENAIFFE & FILS Advertising Poster.

n.p. (Denaiffe) ca. 1900. A handsome and well preserved advertising poster for the Ardennes seedsmen Denaiffe & Fils printed in cream, red-brown, and black. This copy professionally mounted on linen. The firm was founded in 1810 and, at the instigation of the next generation, namely, Clement Denaiffe, broadened its reach through participation at French and international expositions and, of course, by benefiting from the developing railroads. Information about the firm is packed into the design of the poster. Along with numerous attractive wood-engravings of offerings in flowers, fruit and vegetables, and prairie grasses, there is a photo reproduction of the Graineterie located near Carignan in the Ardennes. At bottom right of the poster is the indication that the firm is represented by M. Auguste Touzet at St. Valentin. A sinuous Art Nouveau line borders the whole presentation; Art Nouveau flourishes (which appear to be signed "Mareur") lead the eye to details about the firm and to its representative. We find a copy of this poster in the Archives Départmentales des Ardennes. Single sheet 57 x 45 cm mounted on linen (65 cm x 53 cm); with text and illustrations printed in black and red-brown; also with numerous wood-engraved illustrations and a photographic reproduction; with an official (tax) paper stamp attached to the surface.

Book ID: 16617
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