HOME GARDENING FOR SCHOOL CHILDREN 1922 (cover title). by (Children's…

HOME GARDENING FOR SCHOOL CHILDREN 1922 (cover title). by (Children's gardening) John Lewis Childs, Inc.

HOME GARDENING FOR SCHOOL CHILDREN 1922 (cover title).

Floral Park, N.Y. John Lewis Childs 1922. With its attractive colour illustrated cover and several full page colour text illustrations of flowers, vegetables, and fruits, this seed, bulb, and plant catalogue would have been appealing to young school age children who were encouraged to place their orders for plants in the name of their teachers. It was quite a clever marketing technique from the "School Dept." of Childs which placed the order forms in the text and instructed that only "club" orders submitted by a teacher would be received (the teachers who assembled and organised the children's orders into one large one, as instructed, were to receive a 10% commission on the total order). Where seed packets were ordered, they contained printed directions. Standard and best variety flower seeds and vegetable seeds were offered with the extra fine seeds provided with fairly lengthy descriptions. One could order flowering bulbs and hardy plants, as well as a packet of 11 full colour postcards 'showing the surroundings at "the great establishment" of John Lewis Childs. Also included are points on gardening from Mr. Child's own talks to school children. Stapled pamphlet, 18 x 12.8 cm, 19 + (5) pp. including order sheet and 10 pp. of color illustrations.

Original paper covers with full color illustration printed on upper cover, full color illustration on lower cover, also; wrinkling and folding to pages; very minor edge nicks, but else in very good condition.
Book ID: 16611
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