COLOR LITHOGRAPHED TRADE CARD: Frs. Van De Cappelle-DePretter.
A "porcelain" trade card for the greenhouse builders Van De Cappell-De Pretter, rue de la Caverne, No. 50, Gand. The printing in gold and blue is by the Gand lithographers, G. Jacqmain. The card is illustrated with a view of a greenhouse in a gardenesque setting with fountain, house and two small human figures, all printed within a decorative Gothic-style frame. A lengthy caption informs the viewer that examples of the firm's "confection de serres en Fer" can be seen at the Verschaffelt nursery, at Van Houte's outside of Bruxelles, and in Paris at "MM les Barons Rotschild." Cartes porcelaines or "porcelain cards" were produced in the mid-nineteenth century lithography with a thin layer of white lead producing their beautiful porcelain-like effect. They were chiefly produced in Belgium between the late 1830s and the early 1860s and used as business or announcement cards. Their production was discontinued because of health hazards connected with the lead. Single sheet of glossy card stock, 10.5 x 14.2 cm., printed in colors.
A few minor scratches at extremities, but a well preserved example, mounted on conservation stock and matted, measuring 30.1 x 33 cm. at exterior of mat.
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